Public relations begins with customer service
I was reading through a list of “special” days created for feature calendars such as Chase’s Calendar of Events and Brownie Locks and on the latter’s website, came across something called “Customer...
View ArticleI’ve got some catching up to do!
This is one of those posts in which I emphasize to people to do as I suggest, not as I do. Just WRITE! (And produce video, too.) I haven’t written in awhile. My focus has been on client projects, but...
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Whatever Penn State did with its PR efforts, do the opposite
Sports, among other things, can serve as a respite for fans to forget about ills in the Former Penn State football Joe Paterno was fired, Wednesday. world. This week, the wicked face that stared us...
View ArticleRyan Braun will always have a PR challenge
Maybe you’ve heard… Brewers left-fielder Ryan Braun was suspended for 65 games, the balance of the regular season, by Major League Baseball for violating the organization’s drug program. While neither...
View ArticleMilwaukee Brewers, team owner step up to meet PR challenge
If there was any doubt that Milwaukee Brewers owner Mark Attanasio wants to make good on not only a losing season but an unfortunate one for fans after leftfielder Ryan Braun accepted a 65-game...
View ArticleJohnny Football must become Johnny Truth. Today.
Never mind the Biogenesis-related Major League Baseball suspensions that are being announced as I write. We expected those. What we didn’t see coming is the latest sports crisis at the hands of Texas A...
View ArticleWisconsin company’s endorsement deal with Seahawks’ Wilson is a PR dream
Sometimes public relations professionals work long hours to produce campaigns, craft precisely worded news releases, and hit “send” on messages at just the right moment for businesses. Other times...
View ArticleRoger Goodell passed on opportunity to reenergize his NFL leadership
Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the...
View ArticleLeading the Deflategate PR battle is …
During the last weeks, I have read more sports legalese than most anyone who’s not a sports agent should. I have read about more bickering than you will hear at a dinner table with small children. I...
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Customer service is part of public relations
Get your feet off the counter, stand up and greet your customers with a smile when they walk through the door! I realize that customer service is more than a polite “hello, may I help you?” It’s more...
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The NFL could generate great PR beyond the Super Bowl
I was interviewed for a podcast last week when the host asked me about sports organizations that do the public relations thing wrong and what they could do to improve. I was really at a loss because...
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Sports PR is about helping media do their job
Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for...
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